Welcome to The Local Connection with the Givlin Gals! In this episode, hosts Jenn and Victoria dive into the essential distinction between marketing and sales, covering everything you need to know to succeed in both. Discover how marketing builds your brand’s visibility, attracts the right audience, and opens the door for potential clients, while sales provides the final step in turning leads into loyal customers!
Whether you’re a small business owner looking to enhance local visibility or seeking a reliable way to boost organic reach without pay-per-click ads, this episode is packed with actionable tips for long-term success. Tune in and take your business growth to the next level!
#yycbusiness #TheLocalConnection #GivlinGals #Marketing #SmallBusiness #SEO
About The Givlin Gals: Jenn and Victoria Givlin are a multigenerational team, coming from a very entrepreneurial family. If you ask, they'd describe themselves as storytellers and community builders. With a passion for supporting local, catch Jenn and Victoria solving business growth problems, developing iconic brands and hosting outrageously fun networking events: propelling business success.
Their goal? To become the best version of themselves, supporting the best communities in the area and building the best businesses.
Having launched a podcast in 2023, Victoria and Jenn met the YYC Business team, and their relationship went off to a great start. Celebrating local, focusing on innovation and supporting one another, the show "The Local Connection" was born. "The Local Connection" is all about supporting business owners, sharing stories with human interest, the purpose behind their "why", and how to get connected with them.
Tune in today to learn how to grow your passions!
You can connect with Jenn on LinkedIn at: https://www.linkedin.com/in/jenn-givlin-1336851
You can connect with Victoria on LinkedIn at: https://www.linkedin.com/in/victoriagivlin
The Local Connection is also the ideal choice to showcase your local Calgary business. Let your customers get a peek at the story behind their favourite business on The Local Connection and:
-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.
-Gain additional viewers of your The Local Connection episodes through free publication on YYC Calgary Business social media platforms.
-Download your The Local Connection episode to your personal and company social media pages.
Episodes are also available in podcast format, and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.
Filmed and edited by ENTA Solutions
