Adrienne Furrie cracked the code. While competitors chase every trend, she built something different - a trusted beauty brand that puts people first and grows sustainably. In this episode of The Karmali Exchange, discover how a childhood moment with a purple crayon became her business blueprint, why staying in Calgary was her secret weapon (not Toronto or Vancouver!), the "permission to grow" mindset that changed everything, how to keep your business personal while scaling up, and real strategies for building customer trust in a crowded market. This conversation is perfect for entrepreneurs just starting their journey, business owners ready to scale sustainably, and anyone building a brand in competitive industries. Adrienne's
approach proves you don't need to follow the "hustle harder" playbook to succeed. Sometimes the most powerful business strategy is simply being human.
What's your biggest takeaway? Drop it in the comments! Subscribe for more game-changing entrepreneur conversations and get The Karmali Exchange newsletter at faisalkarmali.ca. Listen on your favourite podcast platform.
Connect with Adrienne Furrie on Instagram at @adriennefurrie and her website
00:00 Introduction
01:23 The purple pencil crayon
03:39 First job and finding the purpose
07:14 Exploring the work/life balance
14:07 Wherever your feet are...be there
16:20 Choosing Calgary as the place to live and work
19:05 Brainstorming a fashion, beauty and arts district
20:52 The challenge of sourcing local
22:36 Words of advice that have been given to you
25:46 Looking after yourself is paramount to success
#Entrepreneurship #BeautyBusiness #Calgary #BusinessGrowth #TheKarmaliExchange
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Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on real-time news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.
Syndicated on YYC Business