Joseph “JD” Dubois has lived through two serious motorcycle accidents, but instead of walking away from riding, he leaned in and built a business around it.
In this episode of The Karmali Exchange, JD shares how resilience, passion, and “throttle therapy” inspired him to create Freedom Biker Tours - a company that’s as much about authenticity and brotherhood as it is about motorcycles. Listeners will also hear how JD’s military family upbringing shaped his values, why human connection is his most powerful marketing tool, and how he’s taking his brand global while staying true to its roots. From lessons in resiliency to building a brand on people first, his story offers practical takeaways for any entrepreneur.
00:00 Introduction
01:15 Overcoming Trauma
04:29 Family Influence & Values
08:08 Marketing with Heart
11:53 The Power of Throttle Therapy
18:07 The Secret to Running Multiple Businesses & Wearing Many Hats
28:08 Faisal Shares His Fear of Motorcycles
Don’t forget to share your thoughts in the comments and let us know what you’d like to see in
future episodes!
#Freedombikertours #Motorcycle #Entrepreneurship #BusinessPodcast #Marketing #Branding
#Tourism #YYC
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LinkedIn: https://www.linkedin.com/in/faisal-karmali-37444914
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Welcome to The Karmali Exchange, hosted by experienced business & financial expert Faisal Karmali. On this podcast, Faisal dives into conversations with successful business owners to learn how they grew their company and broke through. Faisal will also share his views on realtime news affecting business owners, explorations of the many challenges they face, and other strategies to help others achieve the lifestyle they want.
Syndicated on YYC Business
