In this episode of Scaling Your Business, we're joined by Taunya Woods Richardson, founder and CEO of Nail The Numbers—a financial training academy transforming how entrepreneurs understand and use their numbers. We dive deep into the hard truths of business profitability, pricing mindset, financial self-worth, and the subconscious programming that often sabotages founders before they even start. Taunya unpacks why most small businesses stay small, how founders undercharge (and overwork), and why your business should be your best investment—not a glorified low-paying job. From inherited beliefs to practical pricing strategy, this conversation is the financial awakening every entrepreneur needs. It’s time to stop avoiding your numbers and start building a business that’s both profitable and purposeful.
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About our Guest: Taunya Woods Richardson is the Founder and CEO of Nail the Numbers, Canada’s leading financial training agency for entrepreneurs. A financial strategist and former founder with hard-earned experience, she is dedicated to helping business owners master their numbers and build profitable, scalable companies.
Connect with Taunya on LinkedIn: https://www.linkedin.com/in/taunyawoodsrichardson
About Katelyn and Scale Your Business:
Katelyn Bullock, aka @ladykatetheentrepreneur, is a passionate entrepreneur, storyteller, and co-founder of ENTA Solutions. She’s on a mission to help local businesses stand out, grow their client base, and unlock their full potential. After co-hosting the series ENTA Asks, Katelyn discovered her gift for spotlighting the unique stories behind successful brands and now brings that same energy and insight to Scaling Your Business. With every interview, Katelyn helps guests highlight what makes their business valuable, scalable, and unforgettable.
Connect with Katelyn on LinkedIn!
https://www.linkedin.com/in/katelynjbullock/
https://www.instagram.com/ladykatetheentrepreneur/
Scaling Your Business is a candid interview series that explores what it really takes to grow and eventually sell a successful company. The show features conversations with entrepreneurs who have built, scaled, and exited their businesses. Each episode dives into the pivotal decisions, culture shifts, and “aha” moments that shaped their journey, offering real-world insight for founders ready to grow with purpose and plan for the future.
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Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.
Filmed and edited by ENTA Solutions.
