In this episode of Scale Your Business, host Kate Bullock sits back down with Shawn Freeman, founder of TWT Group, to dive deep into the critical role people and culture play in scaling and successfully selling a business. Shawn shares his journey — from building a strong, empowered team to structuring a strategic buyout and maximizing value through smart financial moves like rolling equity and deferring taxes. If you’re an entrepreneur preparing to scale or exit, you don’t want to miss Shawn’s real-world advice, lessons learned, and insights into building a company buyers want to invest in.
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About our Guest: Shawn is the former founder of TWT Group, a Calgary-based managed IT service provider. After scaling and selling the business, he now mentors other IT leaders through his coaching company, Impactful MSP, helping them grow smarter and exit stronger.
Connect with Shawn on LinkedIn and his website!
https://www.linkedin.com/in/shawnfreeman-/
https://shawnfreeman.com/about
About Katelyn and Scale Your Business:
Katelyn Bullock, aka @ladykatetheentrepreneur, is a passionate entrepreneur, storyteller, and co-founder of ENTA Solutions. She’s on a mission to help local businesses stand out, grow their client base, and unlock their full potential. After co-hosting the series ENTA Asks, Katelyn discovered her gift for spotlighting the unique stories behind successful brands and now brings that same energy and insight to Scaling Your Business. With every interview, Katelyn helps guests highlight what makes their business valuable, scalable, and unforgettable.
Connect with Katelyn on LinkedIn!
https://www.linkedin.com/in/katelynjbullock/
https://www.instagram.com/ladykatetheentrepreneur/
Scaling Your Business is a candid interview series that explores what it really takes to grow and eventually sell a successful company. The show features conversations with entrepreneurs who have built, scaled, and exited their businesses. Each episode dives into the pivotal decisions, culture shifts, and “aha” moments that shaped their journey, offering real-world insight for founders ready to grow with purpose and plan for the future.
As an interviewer, Lady Kate is the ideal choice to share your business expertise and highlight your products and services. Promote your brand and story on Walk the Block and:
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Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.
Filmed and edited by ENTA Solutions.
