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Culture Hack with Adam Kolozetti

Brewing a Fresh Start | Culture Hack

with Adam Kolozetti

In this episode of Culture Hack, Adam sits back down with Russ Prefontaine, co-owner and president of Fratello Coffee, to explore the bold journey of completely rebranding a 25-year-old company overnight. Russ shares how the creation of the Slayer Espresso Machine sparked a transformative shift in Fratello's identity, leading to a new vision, packaging, and messaging—all aligned with the future of specialty coffee. Discover how this risky yet rewarding pivot shaped Fratello’s evolution and laid the foundation for their retail brand, Analog Coffee. Tune in for an inspiring story of innovation, resilience, and redefining coffee culture.


#CultureHack #yycbusiness #Coffee #PremiumCoffee #CoffeeRoasting #Entrepreneur #fratello 


A bit about our guest: Russ is the President and Director of Coffee for Fratello, frequently travelling around the world to visit the farmers that provide Fratello with its raw beans.   

Connect with ​Russ on LinkedIn at: https://www.linkedin.com/in/russ-prefontaine-73b0911


About Adam and Culture Hack: Adam’s alternate title at ENTA Solutions is The Culture Ninja. His passion is helping small businesses excel by creating an engaging company culture. Adam’s goal is to help your team achieve clarity of purpose and wholeheartedly commit to your company’s values and vision.       

Connect with Adam on LinkedIn https://www.linkedin.com/in/adam-kolozetti       


Culture Hack is Adam’s new show, exploring the impact that company culture has on employee engagement. Adam is talking with business owners, founders, and CEOs in Calgary to get their take on company culture and employee engagement. Get leadership insights from passionate people that have a vision for their business and the drive to reach their goals.       

As an interviewer, Adam is the ideal choice to share your knowledge and experience in leading a business to success. Promote your brand and story on Culture Hack and:     

-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.     -Gain additional viewers of your Culture Hack episodes through free publication on YYC Business social media platforms. 

-Download your Culture Hack episode to your personal and company social media pages.   


Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.       


Filmed and edited by ENTA Solutions 

https://www.entasolutions.org

The views and opinions expressed in the video are those of the host and guests and do not inherently or expressly reflect the views or position of MegaPixxMedia Ltd and their Affiliates.

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