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Behind The Book

By Heather Andrews - HOST 23 July 2025

The Chapter Dive | Behind The Book

with Heather Andrews

In this episode of Behind the Book, host Heather Andrews is joined once again by the sharp, insightful, and always entertaining Cheryl Crumb of Cheryl Crumb & Associates. Dive deep into the "Chapter Dive" from the bestselling book The Culture Revolution, where Cheryl takes a bold and theatrical approach to corporate leadership—literally. Watch now to explore how introspection, feedback, and the courage to change can rewrite the script of any organization.


#yycbusiness #BehindTheBook #CherylCrumb #CultureRevolution #LeadershipDevelopment #ManagerVsLeader #WomenInBusiness #CorporateCulture #OrganizationalChange #SelfAwareness #LeadershipJourney #BusinessTransformation #AuthorInterview #BookDiscussion #EmpoweredLeadership


Purchase your very own copy of Culture Revolution HERE


About our Guest: Cheryl Crumb is a seasoned leadership strategist and founder of Cheryl Crumb & Associates, with over 40 years of experience transforming corporate cultures into customer-centric powerhouses. A pioneer in coaching before it was mainstream, Cheryl has worked across 19 countries and four continents, helping organizations cultivate empowered teams and meaningful change.

Connect with Cheryl on LinkedIn: https://www.linkedin.com/in/cherylcrumb


About Heather & Behind The Book: Heather is a published author who brought her story of rediscovery and realization of a deeper, personal identity to readers in the ‘top ten’ best seller “Obstacles Equal Opportunities”. She now runs her own publishing company applying her own experience to helping others bring their stories to the world via book writing.

Connect with Heather on LinkedIn at: https://www.linkedin.com/in/andrewsheather


Behind the Book is about the story that everyone has, and how you can share that story in writing. Heather interviews author’s about how their experiences have inspired their readers. Bringing her understanding of what is relatable and relevant and a resource to someone else. While the authors talk about their expertise, and their story and voice.


Behind the Book is also the ideal choice to showcase the life and business lessons that you have captured in your book. Promote your story on Behind the Book and:

-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.

-Gain additional viewers of your Behind the Book episodes through free publication on YYC Calgary Business social media platforms.

-Download your Behind the Book episode to your personal and company social media pages.


Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.


Exclusive Partners: 

Enta Solutions: https://entasolutions.org/

Performance Freight Management: https://pfmfreight.com/

Dream, Reach...Achieve: https://dreamreachachieve.com/

Good Deal Tire: https://gooddealtire.ca/

Murch Group: https://www.murchgroup.com/  


Filmed and edited by ENTA Solutions

https://www.entasolutions.org

The views and opinions expressed in the video are those of the host and guests and do not inherently or expressly reflect the views or position of MegaPixxMedia Ltd and their Affiliates.

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