What is the Rule of Crumb? In this episode of Behind the Book, host Heather Andrews sits down with the wise, witty, and wonderfully candid Cheryl Crumb of Cheryl Crumb & Associates to explore her chapter in Culture Revolution. From her trailblazing days of coaching before coaching was cool, to launching her consulting business with no backup plan but plenty of grit, Cheryl takes us behind the scenes of how she’s helped shape customer-centric cultures on four continents. Her chapter, told through a playwright-style lens, delivers truth, humour, and deeply earned wisdom. If you've ever wanted to know what it really takes to create cultures people want to be a part of—and how authors bring their stories to life—you won't want to miss this.
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Purchase your very own copy of Culture Revolution HERE! https://www.amazon.ca/Culture-Revolution-13-Insights-Organizational/dp/1068820411/ref=sr_1_1
About our Guest: Cheryl Crumb is a seasoned leadership strategist and founder of Cheryl Crumb & Associates, with over 40 years of experience transforming corporate cultures into customer-centric powerhouses. A pioneer in coaching before it was mainstream, Cheryl has worked across 19 countries and four continents, helping organizations cultivate empowered teams and meaningful change.
Connect with Cheryl on LinkedIn: https://www.linkedin.com/in/cherylcrumb
About Heather & Behind The Book: Heather is a published author who brought her story of rediscovery and realization of a deeper, personal identity to readers in the ‘top ten’ best seller “Obstacles Equal Opportunities”. She now runs her own publishing company applying her own experience to helping others bring their stories to the world via book writing.
Connect with Heather on LinkedIn at: https://www.linkedin.com/in/andrewsheather
Behind the Book is about the story that everyone has, and how you can share that story in writing. Heather interviews author’s about how their experiences have inspired their readers. Bringing her understanding of what is relatable and relevant and a resource to someone else. While the authors talk about their expertise, and their story and voice.
Behind the Book is also the ideal choice to showcase the life and business lessons that you have captured in your book. Promote your story on Behind the Book and:
-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.
-Gain additional viewers of your Behind the Book episodes through free publication on YYC Calgary Business social media platforms.
-Download your Behind the Book episode to your personal and company social media pages.
Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.
Filmed and edited by ENTA Solutions
