In this episode of Behind the Book, Heather Andrews is joined again by Cheryl Crumb to dive deep into the concept of "Customers for Keeps." Cheryl shares insights on how organizations can build loyal, long-lasting customer relationships by shifting company culture. From transforming the traditional top-down pyramid to embracing empowerment, Cheryl reveals the five essential elements for creating a customer-centric culture. She also opens up about her personal transformation through writing her chapter in the Culture Revolution book and how coaching organizations can lead to meaningful cultural shifts. Tune in for invaluable wisdom on fostering true customer loyalty and building a culture that delights.
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Purchase your very own copy of Culture Revolution HERE!
About our Guest: Cheryl Crumb is a seasoned leadership strategist and founder of Cheryl Crumb & Associates, with over 40 years of experience transforming corporate cultures into customer-centric powerhouses. A pioneer in coaching before it was mainstream, Cheryl has worked across 19 countries and four continents, helping organizations cultivate empowered teams and meaningful change.
Connect with Cheryl on LinkedIn: https://www.linkedin.com/in/cherylcrumb
About Heather & Behind The Book: Heather is a published author who brought her story of rediscovery and realization of a deeper, personal identity to readers in the ‘top ten’ best seller “Obstacles Equal Opportunities”. She now runs her own publishing company applying her own experience to helping others bring their stories to the world via book writing.
Connect with Heather on LinkedIn at: https://www.linkedin.com/in/andrewsheather
Behind the Book is about the story that everyone has, and how you can share that story in writing. Heather interviews author’s about how their experiences have inspired their readers. Bringing her understanding of what is relatable and relevant and a resource to someone else. While the authors talk about their expertise, and their story and voice.
Behind the Book is also the ideal choice to showcase the life and business lessons that you have captured in your book. Promote your story on Behind the Book and:
-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.
-Gain additional viewers of your Behind the Book episodes through free publication on YYC Calgary Business social media platforms.
-Download your Behind the Book episode to your personal and company social media pages.
Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.
Filmed and edited by ENTA Solutions
