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Behind The Book

By Heather Andrews - HOST 28 August 2024

Building From Scratch | Behind The Book

with Katelyn Bullock

In this episode of Behind the Book, host Heather Andrews sits back down with Alastair Handley and Saj Shapiro, for an insightful conversation about their journey to success. Together, they discuss the pivotal moments that led to the transformation and rebranding of their company, Radicle, in 2019. The duo reflects on the challenges they faced, including the decisions that sparked their company's "Radical Success" and the values that shaped their corporate culture.

Tune in as Heather, Alastair, and Saj unpack the wisdom and insights that guided their journey—lessons of risk, teamwork, and leadership that not only transformed their company but also left a lasting legacy in the fight against climate change. Plus, get a sneak peek into what’s next for these dynamic leaders in the upcoming episodes.


#BehindTheBook #yycbusiness #Radicle #CultureRevolution #Entrepreneurship #Radicle 

About our Guests:

Alastair helps leaders who are committed to transforming their organizations. His own experience has taught him that true change starts from within – by cultivating emotional intelligence and creating a culture that supports growth, learning, and mutual respect. He knows that it's a challenging path, but the rewards are immense, both personally and professionally.

Connect with Alastair on LinkedIn: https://www.linkedin.com/in/alastairhandley


Saj is a leader and entrepreneur with an exceptional track record of building high-performing corporate cultures and driving transformative growth. Over his extensive career, he has founded and led multiple companies across various industries, guiding them from startups to global enterprises.

Connect with Saj on LinkedIn: https://www.linkedin.com/in/saj-shapiro


Heather is a published author who brought her story of rediscovery and realization of a deeper, personal identity to readers in the ‘top ten’ best seller “Obstacles Equal Opportunities”. She now runs her own publishing company applying her own experience to helping others bring their stories to the world via book writing.  

Connect with Heather on LinkedIn at: https://www.linkedin.com/in/andrewsheather


Behind the Book is about the story that everyone has, and how you can share that story in writing. Heather interviews author’s about how their experiences have inspired their readers. Bringing her understanding of what is relatable and relevant and a resource to someone else. While the authors talk about their expertise, and their story and voice.


Behind the Book is also the ideal choice to showcase the life and business lessons that you have captured in your book. Promote your story on Behind the Book and:

-Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.  

-Gain additional viewers of your Behind the Book episodes through free publication on YYC Calgary Business social media platforms.  

-Download your Behind the Book episode to your personal and company social media pages.


Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.


Filmed and edited by ENTA Solutions  
https://www.entasolutions.org


The views and opinions expressed in the video are those of the host and guests and do not inherently or expressly reflect the views or position of MegaPixxMedia Ltd and their Affiliates.

Every day, industries and businesses in Calgary use creativity, innovation and resourcefulness to shape our city and energize our future. Like most Calgarians, we love the people and ideas that are driving local business. That’s why we’re here. We are Calgary’s online media business partner; here to inspire and educate Calgarians about everything business – and to provide a platform for great people, businesses and ideas to finding new talent and resources that will help us build to an even better Calgary.

Information is power. The more our business leaders and entrepreneurs know about what is going on in this city, the more power they have to make good decisions that affect us all.

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