Tag: Business management
Uncover customer needs by partnering with multinationals
A multinational’s research team often uncovers a customer need it has little interest in exploiting
The challenges of successfully scaling up startups
First-time founders only have an 18 per cent chance of success
How to mitigate the risks of innovation
The importance of a compelling and quantitative value proposition
Finding disruptive technologies for company creation
No need to invent: savvy business leaders go out, find them, and connect them to a large existing market demand
How to overcome the sales/marketing disconnect
Too often, marketing and sales departments operate in silos