VIDEO: Keys to Being a Successful Entrepreneur

Mario Toneguzzi’s guest on Business Insider: Jennifer Carlson, co-founder of Baby Gourmet, discusses her entrepreneurial journey and the keys to success.

She was recently named the recipient of the Celebration of Achievement Award from the Alberta Women Entrepreneurs organization.

Alberta Women Entrepreneurs Press Release

Celebration of Achievement Award

Awarded to an exceptional female entrepreneur who has achieved recognizable success and acts as a role model for women in business. This visionary woman is an inspirational leader who has built an entrepreneurial venture in Alberta that has made a significant impact on the economy and the community.

       Jennifer Carlson, Baby Gourmet

Uninspired by the lack of options in the baby food aisle, Baby Gourmet’s journey started when its founders realized they could do better in 2005. Just over 15 years later, the company has grown to Canada’s leading, mission-driven organic meal and snack brand for babies and toddlers. From humble beginnings at the Calgary Farmers Market, the company was sold earlier this year to the Hero Group, an international food company focused on branded nutritional food products.

“Supporting business owners is at the core of what ATB does,” says Nikki Briggs, Head of Women in Business, ATB Financial. “Congratulations to all the recipients for all they do to improve life in Alberta.”

Since 2012, the annual AWE Awards have recognized more than 800 women entrepreneurs in Alberta. This year’s winners join a prestigious list of Alberta entrepreneurs who are making a difference in their communities and around the world.

Along with the awards, AWE has worked with thousands of entrepreneurs through coaching, mentorship, leadership development, business advising, access to capital, and access to networks over the last 25 years.

To learn more about the awards, the recipients and watch the awards ceremony, visit:

Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He now works as a freelance writer and editor as well as a consultant in communications and media relations/training.

He is VP of Content & Strategy for MegaPixx Media, which owns and operates YYC Business, and owner of Mario Toneguzzi Communications Inc. 

Mario is a regular contributor to various national and local publications including Retail Insider, RENX, Globe and Mail, The Star, National Post, Real Estate Magazine, Troy Media, YYC Business, Grocery Business Magazine and many others. He’s also a host for Calgary and Edmonton on Canada’s Podcast network. And he’s a regular contributor of content for companies and organizations to populate their websites.

Frequent commentator on television and radio on business news, issues and trends.

Named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list.

Part of the Herald’s National Newspaper Award winning newsroom for coverage of the June 2013 floods in Calgary.

If you would like to be interviewed by Mario for Five Questions or Business Insider, he can be reached at 

Mario can tell your story, share your message and amplify it to a wider audience through various digital channels.


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