As an entrepreneur how do you keep from getting overwhelmed?

On this first episode of WEDO Pay It Forward our Host Milena Radakovic interviews Desirée Bombenon, CEO of SureCall Contact Centers. Desirée is a social entrepreneur. Her advice to fellow entrepreneurs is to stay calm and know your purpose and your why. Knowing what you’re accomplishing helps you find the energy when life gets busy.

For Desirée that purpose includes supporting and educating girls in underprivileged communities. She pivoted SureCall to be a purpose driven company back in 2013 and in 2018 launched the Hero Girls mentoring program.

Check out the interview to find out more about what it means to be a social entrepreneur.

Click the stamps below to enjoy our discussion and insights on:

00:00 Intro
00:32 Welcome Desiree
00:49 Support and Education
01:31 Finding the Time
02:38 Tips for the Journey
04:04 Current Struggles
05:36 Supporting Your Staff
06:57 Proud Accomplishment
08:17 Purpose Over Profit
09:33 How SureCall Grew
11:08 1 Tip for Start Ups
11:54 Contact Information
12:23 Sponsor Thank You
12:35 How to Join WEDO

Desirée Bombenon is the CEO and Chief Disruption Officer at SureCall Contact Centers. She has over 30 years of business operational experience and strategic leadership. Her portfolio includes business strategy, social enterprise, and culture building.

Awarded RBC’s Women’s Entrepreneur for 2020, Ernst & Young 2019 Entrepreneur of the year for the Prairies in Communication Technology, she is a bold innovator, futurist, and purpose-driven leader.

You can connect with her on LinkedIn at

To learn more about SureCall head to

Sponsor Thank You:

I want to thank ENTA Solutions for their generous support of our WEDO mission “to support women entrepreneurs and the next generation of female entrepreneurs with scholarships, education and mentorship”, by enabling us to feature these inspirational women leaders. You can connect with ENTA Solutions at

#womenentrepreneurs #empowerment #womeninbusiness #mentorship #strongwomen #womenleaders #WEDOCanada #support #educate #genderequality

To be our Next Guest on WEDO Pay it Forward at YYC Business please follow this link


About Milena and WEDO Pay It Forward

Milena Radakovic is the sole owner and CEO of Nexus Exhibits and a passionate ambassador for entrepreneurship. She is the Canada Ambassador of Women’s Entrepreneurship Day, a volunteer grassroots movement in support of women in business globally to alleviate poverty.

Milena’s commitment and passion for this cause is constantly in focus as she helps lead and inspire other women leaders and business owners.

Connect with her at LinkedIn:

WEDO Pay It Forward highlights the amazing women leaders in business who are making an impact in the business world and their communities. Their experiences and insights can help you on your entrepreneurial and leadership journey.

You may also choose to guide others by sharing the highs and lows of your female entrepreneur and leadership journey. Promote your brand and story on WEDO Pay It Forward and:

• Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel.
• Gain additional viewers of your WEDO Pay It Forward episodes through free publication on YYC Business social media platforms.
• Download your WEDO Pay It Forward episode to your personal and company social media pages.


Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts.

Filmed and edited by ENTA Solutions

The views and opinions expressed in the video are those of the authors and do not necessarily reflect the official policy or position of MegaPixxMedia Ltd and their Affiliates Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

This video is for entertainment only.

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