Landmark Cinemas Canada is renovating its Shawnessy theatre location in Calgary and introducing Canada’s first Laser Ultra presentation.
The state-of-the-art sound and projection experience features Barco’s laser projection system coupled with immersive DOLBY Atmos® sound.
Nine of the theatre’s 10 auditoriums will be converted to fully-powered luxury recliner seating and the 10th auditorium with have the EXTRA Experience.
“We are thrilled to be installing recliner seating in our Shawnessy location. Recliner seating, coupled with Canada’s first Laser Ultra presentation experience, are customer focused innovations designed to improve the overall movie-going experience,” said Bill Walker, CEO of Landmark Cinemas Canada, in a statement.
“Movie-goers will now have the choice between spacious recliner seats for date nights, a day out at the movies with the entire family, or to enjoy the latest superhero film in the state-of-the-art Laser Ultra experience.”
Landmark Cinemas 10 Shawnessy is located at 16061 Macleod Trail S.E. The company said it will remain open during the renovations. The scheduled opening of the theatre’s initial three recliner auditoriums is the week of March 4, with all auditoriums opening by the end of May.
“The introduction of fully-powered luxury recliner seating necessitates the reduction of overall theatre capacity, providing a significant increase in personal space and a more relaxing, disruption free movie-going experience. Free reserved seating will remain part of the theatre’s premium offering,” said Landmark.
“The theatre’s new Laser Ultra presentation, featuring Barco’s laser projection system, offers superior image quality with exceptional brightness level, increased contrast ratio and vivid colours for a radically improved (3D) movie experience. The 2D and 3D images are laser-sharp with superbly saturated and uniform colours. DOLBY Atmos® produces breathtaking sound quality that immerses movie-goers in the action, creating a full audio atmosphere rendering everything from dialogue to quiet scenes to whirlwind action with astonishing clarity, richness, detail and depth.”
Landmark Cinemas Canada is a subsidiary of Kinepolis Group NV, Belgium. Landmark is Canada’s second largest motion picture, theatre exhibition company. It has 45 cinemas and 319 screens throughout Western Canada, Ontario and the Yukon Territory.
Its corporate headquarters are in Calgary.
– Mario Toneguzzi for Calgary’s Business