What is more important, the intent of the artist, or the perception of the audience?
Guest Alex Sarian, CEO of Arts Commons, has had several lengthy discussions on that question and it features in his chat with Adam about engaging a whole community.
For Alex, engagement is about listening to the community. And engagement is about relevance, putting the right performances in front of the right people. It’s not about changing the audience to get them to care about the pieces you choose, but bringing pieces that will resonate with the audience.
Art Commons creating that community engagement by changing the relationship with its audience, so that they see themselves reflected in what is on stage. On their terms and on their turf, with local artists from that community.
With so many options for entertainment available online, Alex believes that we need broader participation in live events. Because sharing our experience of arts and culture creates empathy. We see how others react to a performance or a piece of art and compare that to our own reaction. The simple question of ‘why did that person react in a way I didn’t’ helps us try to see the world from someone else’s view.
Check out this episode of Culture Hack for a deep discussion on culture and engagement, plus a sneak peak at Art Commons upcoming plans.
Click the stamps below to enjoy our discussion and insights on:
00:12 Welcome Alex
00:42 About Arts Commons
01:43 What is Engagement
17:53 What’s Next
22:47 Be our Next Guest
A bit about our Guest
From Madrid to Shanghai to New York City, Alex has worked with artists and arts organizations in fifteen countries spanning five continents. In January 2020, Alex was appointed President & CEO of Arts Commons, becoming one of the youngest executives to oversee a major performing arts center in North America. In January 2020, Alex was appointed President & CEO of Arts Commons, becoming one of the youngest executives to oversee a major performing arts center in North America.
You can connect with Alex on LinkedIn at https://www.linkedin.com/in/alexsarian/
If you’re interested in attending some of the programs and events at Arts Commons go to https://www.artscommons.ca/whats-on
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To be our Next Guest on Culture Hack at YYC Business please follow this link https://form.123formbuilder.com/6233829/form
About Adam and Culture Hack
Adam’s alternate title at ENTA Solutions is The Culture Ninja. His passion is helping small businesses excel by creating an engaging company culture. Adam’s goal is to help your team achieve clarity of purpose and wholeheartedly commit to your company’s values and vision.
Connect with Adam on LinkedIn https://www.linkedin.com/in/adam-kolozetti
Culture Hack is Adam’s new show, exploring the impact that company culture has on employee engagement. Adam is talking with business owners, founders, and CEOs in Calgary to get their take on company culture and employee engagement. Get leadership insights from passionate people that have a vision for their business and the drive to reach their goals.
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