Welcome to Sports Business Weekly, your weekly look at the business behind the biggest stories in sports across Canada, the United States, and around the world.
This week, we examine the latest developments shaping the sports business industry, including professional sports investments, sponsorships, stadium projects, media rights, fan engagement, tourism, and the growing economic impact of major sporting events.
🇨🇦 CANADA
We look at the continued commercial growth of women’s professional hockey, major sponsorship developments involving Canadian NHL teams, and how professional sports partnerships are creating new opportunities for teams, businesses, arenas, and host cities.
🇺🇸 UNITED STATES
Our U.S. coverage examines major arena investments, the NFL’s expansion into flag football, and Major League Baseball’s growing use of entertainment and pop-culture partnerships to attract new fans and drive ticket sales.
🌍 INTERNATIONAL
Around the world, FIFA faces important financial and governance developments, while preparations for the Los Angeles 2028 Olympic Games highlight the enormous economic impact major sporting events can have on cities and businesses.
We also look at Formula 1’s expanding commercial calendar, including additional sprint events and the growing value of international broadcast, sponsorship, hospitality, and tourism opportunities.
From sports sponsorships and stadium investments to media rights, fan spending, tourism, professional leagues, and sports technology, Sports Business Weekly looks beyond the scoreboard to examine how the sports industry operates as a global business.
Sports Business Weekly is produced by MegaPixx Media Network.
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